The Winklook blog

How online stores sell considered purchases over live video, and what changes when a shopper can reach a person from the page they are already on.

A shopper on a sofa taking a live video call with a jeweller about a necklace, beside a diagram running from a 1:1 video call through connection and trust to purchase

Industry9 min read

How 1:1 video calls can help jewellery brands improve online conversion

Jewellery converts at roughly a quarter of the ecommerce average, and the drop-off starts before the cart. What a sales expert on the page changes, and what has to be measured for it to count.

Jewellery
Conversion benchmarks
Sales measurement

Industry10 min read
How online jewellery brands can bring the in-store experience online
Your showroom converts because of what happens between walking in and deciding. Almost none of that survives the move to a product page, and most of it does not have to be lost.
- Jewellery
- Virtual consultation
- Omnichannel
Conversion7 min read
Why high-value shoppers still need a salesperson to buy online
The more expensive the purchase, the less likely a product page alone is to answer every question a shopper has. What that gap costs, and what sits in it.
- Considered purchases
- Buyer confidence
- Assisted selling

The Winklook blog

How 1:1 video calls can help jewellery brands improve online conversion

How online jewellery brands can bring the in-store experience online

Why high-value shoppers still need a salesperson to buy online